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"The job of a
professional designer is to create a label that
is distinctive from all others. The role is much
like that of a winemaker, but instead of crafting
a fine wine featuring beautiful aromas, ample flavor
and a gracious finish, a label designer selects
the appropriate colors, shapes, texture and fonts
to enhance the overall beauty of the bottle the
wine is packaged in." -- Christopher Sawyer,
Wine Business Monthly
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Product packaging should entice all of the
senses. It is your brand's primary business card, creating
first impressions, conveying your brand's identity, and
making the sale all within a span of less than three
seconds. There is no more important part of your brand
identity, that cohesive group of elements defining the package:
container, shape, logo, graphics, copy, closure, shipper
carton. A synergistic whole says more than a thousand words,
it also compels. Tincknell & Tincknell approach all
packaging design from an integrated perspective,
focusing not only on the label itself but all of the
elements that surround your product.
It is never too late to re-evaluate your
product packaging. Plus, T&T have some of the most extensive
experience in developing innovative packaging, from aluminum
bottles to fine wine casks, and anything else that can be
imagined. Call us today!
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