"The job of a professional designer is to create a label that is distinctive from all others. The role is much like that of a winemaker, but instead of crafting a fine wine featuring beautiful aromas, ample flavor and a gracious finish, a label designer selects the appropriate colors, shapes, texture and fonts to enhance the overall beauty of the bottle the wine is packaged in." -- Christopher Sawyer, Wine Business Monthly
Product packaging should entice all of the senses. It is your brand's primary business card, creating first impressions, conveying your brand's identity, and making the sale all within a span of less than three seconds. There is no more important part of your brand identity, that cohesive group of elements defining the package: container, shape, logo, graphics, copy, closure, shipper carton. A synergistic whole says more than a thousand words, it also compels. Tincknell & Tincknell approach all packaging design from an integrated perspective, focusing not only on the label itself but all of the elements that surround your product.
It is never too late to re-evaluate your product packaging. Plus, T&T have some of the most extensive experience in developing innovative packaging, from aluminum bottles to fine wine casks, and anything else that can be imagined. Call us today!
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