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If you don't imagine
it first, someone else will.
T&T enjoys being at the
forefront, not just in wine, but by being aware of what
is happening in our fast-paced world. We are not afraid
to try new ideas, take chances, and be daring when need
be. We give you our creativity,
enthusiasm, and experience. Your winery and wines are
important, and your message to your customers must
reflect your company's vision.
Start-Up Specialists - Concept
to Market
Tincknell & Tincknell has assisted start-ups
ranging from the small, boutique, under-1,000-case-annual-production
winery to the first US 3-liter fine wine cask, Black Box Wines, to
importers importing from New Zealand, Australia, France,
Italy, Spain, China, Argentina, and Romania. We do:
Plus, we provide information and
guidance on:
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Label approval;
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National importation;
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Wine shipping;
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Licensing;
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POS promotions;
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US wine media.
We have assisted dozens of businesses get their feet on
the ground and their products into the market place.
Business, Brand Identity,
Marketing and Sales Audits
T&T is experienced in doing audits of your
business plan, marketing plan, and brand identity to help
you get an accurate picture of your business, its marketing
and sales operations, and its perception and positioning
in the market place.
We also audit a company's marketing and
sales, reviewing how, what, and where of your marketing
and sales activities, and providing a report back that
spells out what you are doing right, what you should not
do, and what you should be doing as well. Our marketing
and sales audit provides your marketing team a base upon
which to build their programs and activities from.
T&T is your strategic partner
in wine sales, be it direct, internet, national, export,
air line, cruise line, or all of the above. We can assist
you with development, strategy, management, analysis, and
creative solutions.
Wine sales is more than just
"moving the boxes", it is about developing relationships
with your customers, whether they are your distribution
partners, your on- and off-premise customers, or your consumers
buying from trade accounts or direct from you. It is important to use
your sales channels to create and maintain a cohesive brand
identity that resonates with each person buying your wine.
National
Distribution
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Sales staff hiring and vetting;
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Sales coaching;
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Sales action plans and calendars;
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Sourcing and vetting distribution
partners;
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Pricing, promotion, and discounting strategies;
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Product allocation management;
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Supplier management;
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Market research, dales data compilation, analysis,
strategic advice;
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Market and account strategy;
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Placement and promotional ideas;
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In-market brand building.
Direct Sales
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Fine-tuning your visitor center's or tasting
room's atmosphere and sales;
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Starting, building, and maintaining a successful,
profitable wine club;
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Creating a stylish newsletter, postcard,
and/or sales catalog campaign;
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Building, managing, and maintaining a healthy
mailing list;
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Telemarketing effectively to your customers;
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Creating an ecommerce-enabled website;
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Effectively designing and implementing email
campaigns;
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Planning a hospitality program to draw paid
events to your visitor resources.
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"Farmer and
artist, drudge and dreamer, hedonist and masochist,
alchemist and accountant - the winegrower is
all these things, and has been since the Flood."
-- Hugh Johnson, Vintage: The Story of
Wine
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Wine marketing is the communication
of your branding, and managing your brand identity throughout
your sales channels to effectively reach and convey
your identity's messages to your customers. A well-defined,
cohesive, relevant brand identity is the foundation
of marketing; without it you are just spending dollars.
T&T is serious about branding, and the
effective marketing of it. Whether you have a brand
or are thinking of starting one, we can assist you.
Branding
- Development;
- Graphic design;
- Audit and analysis;
- Positioning;
- Corporate philosophies;
- Goals, short and long term.
Planning
- Business plans;
- Marketing plans;
- Product strategies;
- Market research;
- Forecasts, budgets, projections, trends;
- Pricing strategies.
Marketing
- Public relations;
- Media relations;
- Campaign development;
- Cross-channel tie-in strategies;
- Advertising;
- Internet;
- Promotions;
- Events strategies;
- Event planning.
Plus, the creative:
logos, labels, brochures, websites, business systems,
etc.
Marketing your website to promote your
brand is as vital today as merchandizing your products
correctly. The internet is vital way to communicate
with your customers and colleagues. It provides one-to-one
and one-to-many marketing opportunities. These opportunities
can be inexpensive yet highly effective, or expensive
and high profile. Knowing how, where and when are the
questions faced when devising a marketing strategy for
the internet. Tincknell & Tincknell have been watching
and working with the internet since it first became
popular in 1994. T&T can assist you with:
- Ecommerce strategy;
- Email campaigns;
- Online newsletters;
- Website analysis;
- Banner and panel advertising;
- Affiliate sales programs;
- Search engine optimization assistance;
- Push marketing (RSS, podcasts);
- Social network marketing (aka Web 2.0,
i.e., Twitter, Facebook,
other social networks, blogs, vlogs, IM, etc.).
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"Science
and technology multiply around us. To an increasing
extent they dictate the languages in which we
speak and think. Either we use those languages,
or we remain mute." -- J.G. Ballard
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Technology
Nothing can cause more uncertainty than
new technology. Or old technology. Or any technology
for some people. We understand the concerns, and can
help you. T&T is enthusiastic about the promise that
constantly evolving technology holds forth. As the new informational, networked
society and digital economy blossoms, companies that
don't embrace the future will not succeed in it. But
technology for its own sake is an expensive road to
explore. T&T has been at the forefront of the marriage
of wine marketing and technology. We believe
that it can be put to use to enhance what you need to
do: make great wine and get it sold. We can take the
uncertainty out of dealing with bits and bytes.
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